All warfare is based on deception. There is no place where espionage is not used. Offer the enemy bait to lure him.
Sun-Tzu
Appraise war in terms of the fundamental factors. The first of these factors is moral influence.
Sun-Tzu
Nothing is more difficult than the art of maneuvering for advantageous positions.
Sun-Tzu
Keep your friends close, and your enemies closer.
Sun-tzu, (attributed)
Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.
Sun-tzu, The Art of War. Emptiness and Fullness
The best victory is when the opponent surrenders of its own accord before there are any actual hostilities...It is best to win without fighting.
Sun-tzu, The Art of War. Planning a Siege
A military operation involves deception. Even though you are competent, appear to be incompetent. Though effective, appear to be ineffective.
Sun-tzu, The Art of War. Strategic Assessments
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
Sun-tzu, The Art of War. Strategic Assessments
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