Tell it all, tell it early and tell it himself

comment on John and Elizabeth Edwards' press conference on the return of her breast cancer:

"Some of this has to do with the new reality of politics. Whatever happens, it is now best for a candidate to tell it all, tell it early and tell it himself. It's far better for Edwards and his wife to tell the story in the way they want to tell it than to have the blogs kind of speculating how ill she is."

~ Sherry Bebitch Jeffe, senior scholar at the University of Southern California's School of Policy, Planning and Development